A website should be easy to navigate, user-friendly, optimised, and on-brand. It can be difficult to do all of that by yourself. Web designers are professionals who can help you do this. This article will show you how to hire web designers. We’ll also help you get it right the first go so that you don’t need to hire multiple.
Why it is worth hiring a web designer
Web designers bring expertise and experience to the table. Web designers have the ability to design websites that are both simple and complex. They also know where and how to place calls to action.
This knowledge allows them to create websites that are unique, attractive, and that meet SEO best practices.
You can also take control of the situation and make it your own. There are many incredible websites made in singapore that was created for this purpose. Let’s face it, do you have the time or technical expertise?
People can often tell the difference between a professionally-designed website and one that is DIY. This makes your brand more credible, trustworthy, and authoritative, which helps to make a good first impression.
A professional web designer can communicate your value proposition effectively to your audience. A professional web designer can communicate a consistent, clear and compelling message using graphics, colors and fonts to present your business in its best light.
How much does it cost to hire a website designer?
The cost to build a website with a web designer is typically between $5,000 and $10,000.
You can choose to pay a flat fee or an hourly rate for web designers. The average cost of a basic website, including design, building, and content creation, is $6,700.
Situation 1: Web designers charge by the hour
According to CSS Tricks , web designers who are competent usually charge $75 an hour. Website Builder Expert says that the cost of designing a website is between $30 and $80 an hour.
These are the two main factors that determine whether freelancers will charge more than the hourly rate.
For long-term projects that require a lot of work or for loved ones, web designers might offer discounts. If they feel that the commitment level is lower, they can charge a lower price (for example, for a simple website).
Web designers are charged more for complex projects that require assistance from a developer, programmer or graphic designer and for designing multiple web pages for a larger website.
Situation 2: Web designers charge a flat rate
99designs estimates that freelance web designers charge $500 to $5000 (approximatively) per website. It depends on the job’s complexity and the experience of your designer. The website’s cost will increase if there are more pages.
Here is a basic price list for web design:
- Setup — $160
- Design and construction — $5,000
- Content creation — $500
- Training for clients — $600
- Maintenance — $500
Remember that the costs listed above are an average and do not cover the first year.
However, every cost is different so it’s important to ask prospective web designers about their fees after you have shared your requirements.
This is a step-by–step guide on how to find the right web designer for you.
#1 Start Your Search with Google
The internet offers the most convenient way to find web designers and agencies that are capable.
You can search for web designers in your search engine by performing quick searches such as “Web designer + (Your City)” or “Web design + (Your City)”. Many web designers are available to work remotely so you can also search for candidates through freelance platforms like Upwork and Freelancer.com, Toptal and Reddit.
You will find a wide range of web designers and design teams on the result pages. Each has a different level of experience and expertise.
Remember that a web designer doesn’t necessarily have to be able to handle every aspect of your website design on their own. There may be a small group of designers who specialize in a particular aspect of the design process. Depending on the scope of the project, they may collaborate with other web developers and copywriters or strategists.
#2 Make sure they have the appropriate skill sets
Web designers are no longer Photoshop wizards. Creative people are now able to have a deep understanding of web technologies, graphic design and internet making.
Web designers should be familiar with current website practices. Don’t forget about the biographical information as well as the service descriptions.
Here are some basic skills that your prospect should be proficient in:
HTML and CSS
Web designers must be proficient in HTML/CSS at a minimum.
Both languages are essential for web designers who want to be able to publish their work online. Web designers are distinguished from graphic designers by their HTML and CSS knowledge.
Hire a web design team if you have a plan to do so. Many design shops have a developer and a designer working together. This means that even though the designer may not have HTML or CSS knowledge the developer will.
If you want to retain and attract customers, your website must be mobile-optimized. Your website must be able to display and interact on all devices, including mobile phones and tablets. Mobile-responsive and mobile-friendly are other buzzwords.
Test your prospects’ mobile-first design knowledge. Ask your prospects what they would do for a responsive website that automatically adjusts to any screen.
Content Management Systems
After a website design is published, a content management system (or CMS) is used to manage and update the site. Joomla!, Drupal! These are the most popular CMS software, allowing you to easily add, modify, and delete content on your website.
A web designer should be familiar with the CMS platform that you are using. You will have complete control of your website once it is launched. If you don’t do this, you will have to call the designer each time you need to make changes.
Adobe Creative Suite
Adobe Creative Suite contains applications such as Photoshop, Illustrator, InDesign, and many more. These tools are used by top web designers to create custom site layouts.
Ask your prospect about their knowledge of these tools. Everybody should be an expert in these tools. If they aren’t, it is a sign that they don’t have the right skills.
Ask prospects why they use Adobe Suite. Before moving on to the next step, you must trust their answers.
Search Engine Optimization
A website’s main purpose is to bring in traffic, both organic and paid. If your web designer does not follow SEO best practices, organic traffic may be a distant dream.
Designers are responsible for making search engines find your website. A designer optimizing images will increase the loading speed of your website, which in turn contributes to a better ranking in search engines.
It can be hard to gauge a prospect’s SEO proficiency. It comes down to how confident a prospect is about SEO. If someone is unfamiliar with the concept, it would be a better idea to look at other prospects.
#3 Take a long, hard look at your portfolios
You should now have a list of web designers with the right skills. The next step is to evaluate their work samples and determine the most talented and versatile candidates.
You may not like every portfolio. Web designers design websites that meet client needs. The more varied a portfolio is, the more skilled and experienced the designer will be.
When comparing portfolios, it is important to consider the following:
- Website aesthetic. Consider whether the design is visually appealing, and if it matches the brand and voice of the client. Portfolios should communicate your business goals effectively.
- Usability. Don’t rely on photos from a portfolio designer. Go to the sites. You should check that the websites are fast loading, easy to navigate, and appealing visually. You should also check the responsiveness to mobile devices.
- Functionality. You should look for portfolios with similar functionality to yours. If you are looking to build an ecommerce site, search for candidates who have done so before. You can also be as specific as you like. You can choose to have a contact form with checkboxes created by designers who have worked with these features before.
- The Overall Potential. You don’t need just a beautiful website. You want a machine that generates business and looks great. Pay attention to CTAs and how websites generate business when looking through portfolios. Also, find out the Google ranking for every website.
These factors can help you to understand the business experiences of a designer and their regional tastes. This information can help you target your audience and create relevant content.
#4 Talk to past clients
Select a few websites from each designer’s portfolio that you are interested in working with and then contact the companies that hired them. You will get a feel for what it is like to work with them.
Here are some questions that you can ask prospective clients about their past clients.
- What was it like to work with the designer?
- What do you think of the design process?
- Did the designer meet deadlines?
- What was the cost of the project for the designer?
- How does your website perform? Are you willing to credit your designer for a rise in sales or leads?
Remember that every negative experience with a prospect is not always the client’s fault. You can decide if the problem is with the web designer, or the client.
#5 Meet the Candidates Shortlisted and Choose The Best
You should be able to identify talented professionals with the right skills, deep understanding, satisfied customers, and stunning design portfolios at this stage.
Reach out to them all to set up a meeting or a call. Set up a meeting with your primary contact if you are looking to hire a team.
This is your chance to get an idea of each finalist’s approach, and to estimate how long it will take them to finish the project. You should choose a designer that you feel comfortable with and who you can trust to create the website you want.
You should meet with the web designer often to make sure they understand the scope of the project. All parties should agree on the terms and conditions of payment.
Ask lots of questions about the tasks, the process, pricing, payments, and the timeline. The designer will expect you to ask questions. Encourage them to ask questions, and be sure to answer in detail.